WHAT IS DATA CLEANSING AND WHY DO YOU NEED IT?

What is Data Cleansing?

Data cleansing is the process of identifying, eliminating and modifying all out-of-date and invalid data. Its purpose? To ensure every customer record is correct, consistent, up to date and usable, so you can build confidence in your data and gain a high-quality, valuable database.

Why should I cleanse my data?

Imagine if you never cleaned your house, serviced your car, or even updated your phone, they'd all lose considerable value, right? So why is it that so many businesses forget to do the same with their most valuable tool – their customer data?

By always making your data a job for tomorrow, you're not only clogging up your database, but you're also setting your business up for some serious implications down the line. In fact, storing and contacting a number of invalid, out of date records will cost you considerable time and money, distort your campaign results, impact your bounce rates and damage your reputation – just to name a few

By cleansing, de-duplicating and updating all dirty data in bulk, you’ll unlock the value of a clean, accurate and up-to-date database.

How often should I cleanse my data?

On average, customer data decays by 30-percent and business data by 70-percent every year.

Life changes all the time; people get married, move house, and change numbers. The same goes for businesses; companies they get merged, move offices, close down, and employees come and go.

So it’s no surprise that data can become out-of-date and worthless, as quick and as frequent as it’s captured. 

So while there’s no correct or affirmative answer, it’s suggested that businesses should cleanse their database thoroughly and regularly.

Put simply; the more often you detox your data, the more cost-effective, productive, and successful you’ll be.

How do I cleanse my data?

Using Data8’s multi-dimensional Data Cleansing tool, of course.

Our award-winning data cleaning solution has the power to regularly eliminate, modify and enrich all rotten records in bulk, saving your business time, money and reputation.

Plus, depending on how dirty your data is, we offer an express online service or a bespoke bureau solution tailored to your unique needs.

Thanks to our extensive range of market-leading data sources, which are updated regularly, we’re able to provide the most up-to-date, accurate data, so you can gain full confidence in your customer records and drive your business' success.

Encompassing a number of exclusive and pioneering features, our cleansing tool covers the three main stages to achieving complete data quality; data cleansing, data enhancement and data enrichment. 

 Data8's Three Stages of Data Cleansing